Post by ruhaimaromana22 on Oct 31, 2024 5:02:20 GMT -5
For an inbound marketing strategy to be complete, it is necessary to consider conversion, that wonderful action that allows people to stop being spectators to become clients of your business .
That is why we are constantly asked: How is conversion achieved with inbound marketing? The answer considers several factors, however, there is one fundamental one that social media marketing service should never be missing: the incorporation of a call to action (also known as CTA).
For this reason, today we want to share with you the 5 types of calls to action that should not be missing in your inbound marketing strategy, so that when you finish reading this article you can start incorporating them into your strategy and enjoy the results. The classification you will find here is based on the result that is expected to be achieved immediately by incorporating the CTA and according to the emotion you want to generate in the public to encourage them to take action.
1. Focused on interactions
Although interactions do not guarantee conversions immediately, they are a fundamental part of inbound marketing, since by interacting, people generate closeness with the brand, which subsequently leads to greater interest and desire for your products or services . To encourage interactions, it is important to implement the appropriate calls to action, that is, those that motivate your audience to interact.
We recommend using them both on social media and in blog articles, as these are the most conducive spaces for people to interact . Some of the CTAs we recommend using for this purpose are the following:
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2. Focused on generating leads
This type of call to action is used when you want people to register to become part of your database , which is essential to generate conversions, do retargeting and encourage your former customers to continue opting for your products or services. You can place it in the form of a banner, button or even in the text of a link that redirects to a form.
This call to action cannot be missing from your inbound marketing strategy, since it is what will allow you to be in contact with those people who are attracted to your brand, and of course convert them into loyal customers . Here we share several CTAs that, in our experience, work very well when generating leads:
Include me
Join now!
Join and enjoy
Create your account
Register here.
3. Urgent
In a world where immediacy and scrolling for hours is part of everyday life, it is very easy for people to leave actions such as reading an article, registering on a platform and even making a purchase for later. Therefore, it is important to generate a sense of urgency in the audience so that they feel the need to respond to the call to action immediately, instead of leaving it for “later” and then forgetting about it.
In this type of call to action, adding words like “Now”, “Today”, “Limited time”, among others, helps to generate the feeling that the action must be carried out immediately, causing more people to carry out the option expressed in the CTA. We recommend using the following calls to action as part of your inbound marketing strategy.
Join Now
Start Today.
Register before it's too late.
4. Of Intrigue
Nowadays, user attention is a scarce and very valuable asset , so generating intrigue is usually a good strategy to capture it, since people usually respond to that call to action to satisfy their intrigue, and who likes to live with intrigue? These CTAs can be very useful to invite people to read blog articles, enter your website and even to generate leads . Below we leave you some examples of this type of call to action.
Find out more here!
Read more…
Click and find out
I want to know more!
5. Exclusivity
These are those that give people the feeling of being part of something exclusive, for example a newsletter, a group or a membership. They are very useful for obtaining leads, since people generally like to be part of something exclusive . If you want to implement this type of call to action in your inbound marketing strategy, you can be guided by the following examples:
Reserve your place
Be part of the club
Get exclusive news
I want to be part of the group!
It is essential that you remember that, regardless of the types of call to action that you implement in your inbound marketing strategy , creativity is essential when creating an attractive CTA , therefore, our best recommendation is that you use your creativity, since this will be your best ally when implementing successful calls to action.
We invite you to our Linkedin where almost every day of the week we have new marketing information for you.
That is why we are constantly asked: How is conversion achieved with inbound marketing? The answer considers several factors, however, there is one fundamental one that social media marketing service should never be missing: the incorporation of a call to action (also known as CTA).
For this reason, today we want to share with you the 5 types of calls to action that should not be missing in your inbound marketing strategy, so that when you finish reading this article you can start incorporating them into your strategy and enjoy the results. The classification you will find here is based on the result that is expected to be achieved immediately by incorporating the CTA and according to the emotion you want to generate in the public to encourage them to take action.
1. Focused on interactions
Although interactions do not guarantee conversions immediately, they are a fundamental part of inbound marketing, since by interacting, people generate closeness with the brand, which subsequently leads to greater interest and desire for your products or services . To encourage interactions, it is important to implement the appropriate calls to action, that is, those that motivate your audience to interact.
We recommend using them both on social media and in blog articles, as these are the most conducive spaces for people to interact . Some of the CTAs we recommend using for this purpose are the following:
Leave a comment!
Save this post!
Follow us for more information
Share your opinion with us
Share this post
2. Focused on generating leads
This type of call to action is used when you want people to register to become part of your database , which is essential to generate conversions, do retargeting and encourage your former customers to continue opting for your products or services. You can place it in the form of a banner, button or even in the text of a link that redirects to a form.
This call to action cannot be missing from your inbound marketing strategy, since it is what will allow you to be in contact with those people who are attracted to your brand, and of course convert them into loyal customers . Here we share several CTAs that, in our experience, work very well when generating leads:
Include me
Join now!
Join and enjoy
Create your account
Register here.
3. Urgent
In a world where immediacy and scrolling for hours is part of everyday life, it is very easy for people to leave actions such as reading an article, registering on a platform and even making a purchase for later. Therefore, it is important to generate a sense of urgency in the audience so that they feel the need to respond to the call to action immediately, instead of leaving it for “later” and then forgetting about it.
In this type of call to action, adding words like “Now”, “Today”, “Limited time”, among others, helps to generate the feeling that the action must be carried out immediately, causing more people to carry out the option expressed in the CTA. We recommend using the following calls to action as part of your inbound marketing strategy.
Join Now
Start Today.
Register before it's too late.
4. Of Intrigue
Nowadays, user attention is a scarce and very valuable asset , so generating intrigue is usually a good strategy to capture it, since people usually respond to that call to action to satisfy their intrigue, and who likes to live with intrigue? These CTAs can be very useful to invite people to read blog articles, enter your website and even to generate leads . Below we leave you some examples of this type of call to action.
Find out more here!
Read more…
Click and find out
I want to know more!
5. Exclusivity
These are those that give people the feeling of being part of something exclusive, for example a newsletter, a group or a membership. They are very useful for obtaining leads, since people generally like to be part of something exclusive . If you want to implement this type of call to action in your inbound marketing strategy, you can be guided by the following examples:
Reserve your place
Be part of the club
Get exclusive news
I want to be part of the group!
It is essential that you remember that, regardless of the types of call to action that you implement in your inbound marketing strategy , creativity is essential when creating an attractive CTA , therefore, our best recommendation is that you use your creativity, since this will be your best ally when implementing successful calls to action.
We invite you to our Linkedin where almost every day of the week we have new marketing information for you.