Post by account_disabled on Mar 16, 2024 1:22:03 GMT -5
The best marketplaces are not always the most popular or with the highest number of visits. This is because, for each segment or company model, there may be a more effective type of platform. Understand which marketplace suits your industry! According to research carried out by Olist , marketplaces represent around 30% of Brazilian e-commerce sales. This shows how this type of platform has become one of the best ways to advertise products and services on the internet. However, selling on a marketplace is not just about investing in the most renowned platform on the market. It is necessary to know the best marketplaces and define which one best suits your company. But ? Which type of marketplace platform is ideal for your industry? If these doubts are also bothering you, don't worry, because this content was made especially for you! Check out the topics covered: Know your audience Study the characteristics of the best marketplaces Choose segmentation Choose the one that best suits your company Know your audience As we already warned you in the introduction, the best marketplaces are not necessarily the most famous or accessed.
One of the reasons for this is the difference in the audiences of these platforms. Mercado Livre, for example, can be considered the best-known marketplace platform in the world, and perhaps the most suitable for selling products to the B2C public (final consumer). On the other hand, this same marketplace may not be the most suitable for companies in the B2B segment. This Crypto Database is because, despite receiving many hits, Mercado Livre is not officially a B2B marketplace. In other words, it reaches a large audience, but not necessarily what is desired by companies in this sector. In addition to differentiating your audience between end consumers and other companies, you can also distinguish them by taking into account other factors, such as age and region.
To do this, the ideal is to create a persona, that is, a fictitious person with all the characteristics of your potential client. Study the characteristics of the best marketplaces It may seem repetitive, but knowing the best marketplaces means understanding, in depth, the main characteristics of each of them. And to help you in this phase of choosing the ideal platform, we will list some factors that should be taken into account. Check out: Website traffic The best marketplaces are those that have a good average of monthly visits, as this way your chances of sales are greater. But remember, in addition to measuring the number of visitors to the website, see if these users suit your company's persona. Structure In addition to receiving many visitors, the best marketplaces must offer an adequate structure so that you can sell your products without any major problems. One of the main points to be observed is the ease that your customer has when navigating the chosen marketplace platform.
One of the reasons for this is the difference in the audiences of these platforms. Mercado Livre, for example, can be considered the best-known marketplace platform in the world, and perhaps the most suitable for selling products to the B2C public (final consumer). On the other hand, this same marketplace may not be the most suitable for companies in the B2B segment. This Crypto Database is because, despite receiving many hits, Mercado Livre is not officially a B2B marketplace. In other words, it reaches a large audience, but not necessarily what is desired by companies in this sector. In addition to differentiating your audience between end consumers and other companies, you can also distinguish them by taking into account other factors, such as age and region.
To do this, the ideal is to create a persona, that is, a fictitious person with all the characteristics of your potential client. Study the characteristics of the best marketplaces It may seem repetitive, but knowing the best marketplaces means understanding, in depth, the main characteristics of each of them. And to help you in this phase of choosing the ideal platform, we will list some factors that should be taken into account. Check out: Website traffic The best marketplaces are those that have a good average of monthly visits, as this way your chances of sales are greater. But remember, in addition to measuring the number of visitors to the website, see if these users suit your company's persona. Structure In addition to receiving many visitors, the best marketplaces must offer an adequate structure so that you can sell your products without any major problems. One of the main points to be observed is the ease that your customer has when navigating the chosen marketplace platform.