Post by moen on Jan 16, 2024 0:53:04 GMT -5
We meet them everywhere: chatbots communicate with us on websites, messengers and social networks. With their help, companies can regularly collect leads, build customer support, automate processes and at the same time save team resources. In this article, we will give you a short set of steps (checklist) so that you can understand on your own how to build your first bot without involving developers. So, our checklist consists of 10 steps. Next, let's analyze each in more detail. Defining the goals of the chatbot. Finding the target audience. Location of the chatbot (messengers, site, QR code, etc.). A platform for creating a chatbot with the necessary functionality and customization options. Set the Tone of Voice according to your brand and portrait of the target audience. Create a chatbot script. Testing with a focus group. Define KPIs and success metrics to measure performance chatbot. Launching a chatbot. Resources for ongoing chatbot maintenance, monitoring and support.
Defining the goals of the chatbot A chatbot is a virtual interlocutor Phone Number List that can solve typical tasks without an operator: ask and answer questions to users, provide information upon request, and perform simple tasks to support leads. To understand how to make a chatbot for business with the maximum return, you need to consider: goals — what exactly you will automate and for what; audience — which segments you will interact with and through which messengers; base collection — how people will learn about your chatbot, how they will get into it. You can distinguish 6 goals for different types of businesses: Increase sales: A chatbot can provide recommendations and answers to users' questions, which helps increase sales conversions. For example, a clothing store chatbot can recommend similar products to the user that may be of interest to the user, as well as answer questions about sizes, colors, and product availability.
Customer interaction: A chatbot can provide quick and efficient customer interaction by answering questions, providing information about products and services, and solving problems. For example, your niche is the restaurant business. You can build logic where your chatbot will answer questions about the menu, opening hours, promotions and special offers. For example, a user can ask a chatbot, "What burgers do you have?" . The chatbot can automatically respond with a list of available burgers, their description and prices. Database collection: A chatbot can be used to collect user contact information, which allows you to build a customer base for newsletters or marketing campaigns. For example, your niche is infobusiness. You generate a checklist with useful materials and give it for a subscription to your bot, having previously launched an advertising campaign to collect leads. Conducting surveys: A chatbot can be used to conduct surveys among users, collecting their feedback and opinions about a product or service. on (me
Defining the goals of the chatbot A chatbot is a virtual interlocutor Phone Number List that can solve typical tasks without an operator: ask and answer questions to users, provide information upon request, and perform simple tasks to support leads. To understand how to make a chatbot for business with the maximum return, you need to consider: goals — what exactly you will automate and for what; audience — which segments you will interact with and through which messengers; base collection — how people will learn about your chatbot, how they will get into it. You can distinguish 6 goals for different types of businesses: Increase sales: A chatbot can provide recommendations and answers to users' questions, which helps increase sales conversions. For example, a clothing store chatbot can recommend similar products to the user that may be of interest to the user, as well as answer questions about sizes, colors, and product availability.
Customer interaction: A chatbot can provide quick and efficient customer interaction by answering questions, providing information about products and services, and solving problems. For example, your niche is the restaurant business. You can build logic where your chatbot will answer questions about the menu, opening hours, promotions and special offers. For example, a user can ask a chatbot, "What burgers do you have?" . The chatbot can automatically respond with a list of available burgers, their description and prices. Database collection: A chatbot can be used to collect user contact information, which allows you to build a customer base for newsletters or marketing campaigns. For example, your niche is infobusiness. You generate a checklist with useful materials and give it for a subscription to your bot, having previously launched an advertising campaign to collect leads. Conducting surveys: A chatbot can be used to conduct surveys among users, collecting their feedback and opinions about a product or service. on (me