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Post by account_disabled on Feb 15, 2024 5:44:19 GMT -5
First of all, differentiation . In a competitive world, both in the workplace and in business, it is essential to stand out from the crowd. The personal brand helps to differentiate itself from other professionals or entrepreneurs who may have similar skills or services and also gives the law firm greater notoriety and positioning above its competitors. In turn, secondly, well-constructed Ecuador Email List personal brand marketing creates an image of authenticity, expertise and trustworthiness . This is essential to gain the trust of clients, partners, collaborators, sponsors, etc. Likewise , thirdly but not least , thanks to a well-developed personal brand, the opportunities to become an influential voice in the sector also grow. This allows you to share knowledge, give your opinion on relevant topics and have a positive impact within the legal field . In conclusion, it should be noted that working on a personal brand has multiple benefits and generates a greater connection with the audience and potential clients. It is also an effective tool in the development of digital marketing and 360º communication strategies for law firms. Thus, working on the brand of the CEO, partner, founder, president, or whatever the position may be, provides greater value, credibility, visibility and reputation to the firm and the services offered therein. And as Lisa Gansky said: “A brand is a voice and a product is a memory.”
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