Post by piyasi199 on Feb 17, 2024 2:37:41 GMT -5
This year we are experiencing a time of change. When it comes to communication, you can see how artificial intelligence is becoming strongly imposed in all areas. At this point, it is necessary to stop and ask yourself a question: where is the creativity? That human and uncopyable part that gives value to brands, to businesses. People wonder if copywriters could be threatened by robots writing advertising copy. According to elena peinador , a branding and creative copywriting professional for more than 20 years, the copywriting profession is a lifestyle that is created day by day . For this reason, in addition to offering her services to companies and being a teacher of copywriting and creativity in business schools, she has created a high-performance training program for copywriters who want to make a good living from their profession, without any robot making them.
Shade By taboolayou may like these are the five most beautiful towns in spain according to fitur 2024 elena explains what is most important when creating a copywriting business : can anyone be a copywriter? Yes and no. I believe that anyone can train in copywriting techniques and take advantage of Europe Cell Phone Number List them by writing for their brand or business, for example. If you are drawn to this topic, i am sure you will develop the skill and improve a lot. Now, to be a copywriter by profession you need to feel a strong drive that goes beyond practicing copywriting , because it involves much more, such as having a business vision, knowing how to manage clients and having a brand.
First of all tell us what is a brand to you? For me a brand is a way of understanding life. Give meaning to what you do, know why you do it and how. The brand concept, for me, is closely related to having a clear purpose and positioning, that is, placing yourself in a specific place in the market to be able to differentiate yourself. If the world of brands is about having a purpose, you must have one, is that right? The truth is that it is not always easy to find a purpose, because it is something so abstract that it is difficult to synthesize it in a sentence. Today, in my case, i could say that my purpose, or rather what gives meaning to what i do, is to enhance the creative capacity of people so that they create their brand aligned with their values and give meaning to their life personal and professional.
Shade By taboolayou may like these are the five most beautiful towns in spain according to fitur 2024 elena explains what is most important when creating a copywriting business : can anyone be a copywriter? Yes and no. I believe that anyone can train in copywriting techniques and take advantage of Europe Cell Phone Number List them by writing for their brand or business, for example. If you are drawn to this topic, i am sure you will develop the skill and improve a lot. Now, to be a copywriter by profession you need to feel a strong drive that goes beyond practicing copywriting , because it involves much more, such as having a business vision, knowing how to manage clients and having a brand.
First of all tell us what is a brand to you? For me a brand is a way of understanding life. Give meaning to what you do, know why you do it and how. The brand concept, for me, is closely related to having a clear purpose and positioning, that is, placing yourself in a specific place in the market to be able to differentiate yourself. If the world of brands is about having a purpose, you must have one, is that right? The truth is that it is not always easy to find a purpose, because it is something so abstract that it is difficult to synthesize it in a sentence. Today, in my case, i could say that my purpose, or rather what gives meaning to what i do, is to enhance the creative capacity of people so that they create their brand aligned with their values and give meaning to their life personal and professional.