Post by account_disabled on Feb 26, 2024 23:09:55 GMT -5
Writing for the web, in general, requires short paragraphs, objective expressions highlighted with bold, italics, colors and the underlined effect, only when the texts contain links. SEO techniques, for example, require you to repeat your keyword on the website a certain number of times so that search engines understand that your content talks a lot about that subject. In the same way that writing texts for websites has its techniques to improve positioning on Google and other search engines, writing texts for email marketing combination of a few factors: use of expressions and tone of voice appropriate to your business; short and objective paragraphs; use of expressions and triggers that arouse readers’ curiosity and desire for conversion; Learn more about each of these practices: USE OF EXPRESSIONS AND TONE OF VOICE APPROPRIATE TO YOUR BUSINESS Tone of voice is the style of communication you use in your texts and which conveys different impressions to whoever is reading.
Through the way we write and the choice of certain words, we manage to give personality to the texts and give them a voice, ensuring that whoever reads it has the right impression that we want them to have: the transmission of a message in a cold and impersonal way, as in a news report, the feeling of an informal conversation between friends, the loving advice of a family member, the success recipes of an expert and so on. If on your website you use an informal language full of style, you can take this to the email environment. It is very Peru Mobile Number List important that people recognize your identity in the email they receive, associating your brand image with the communication received. Example of an Enjoei email marketing Enjoei , for example , has a very peculiar way of communicating with the public on its website, and their email marketing is no different. As all email content is written – not video or audio – the words and phrases organized in the layout can convey different types of impressions.
The use of orthographic resources such as punctuation, emojis, capitalization (upper and lower case letters), abbreviations, slang, bold, italics and colors help to reinforce the meaning and voice that communication needs to have. SHORT AND OBJECTIVE PARAGRAPHS People rarely read the commercial emails they receive calmly and completely. Putting ourselves as consumers, as we also receive dozens of these emails daily, we know that after opening an email we will just quickly skim through them to identify something that immediately catches our attention. That's why your email marketing texts should also be brief and concise, presenting the main information clearly and prominently, so that it can be immediately identified when the reader skims the top part of your message. To make this stand out, use text formatting features such as bold, italics, colors, sizes and different font types.
Through the way we write and the choice of certain words, we manage to give personality to the texts and give them a voice, ensuring that whoever reads it has the right impression that we want them to have: the transmission of a message in a cold and impersonal way, as in a news report, the feeling of an informal conversation between friends, the loving advice of a family member, the success recipes of an expert and so on. If on your website you use an informal language full of style, you can take this to the email environment. It is very Peru Mobile Number List important that people recognize your identity in the email they receive, associating your brand image with the communication received. Example of an Enjoei email marketing Enjoei , for example , has a very peculiar way of communicating with the public on its website, and their email marketing is no different. As all email content is written – not video or audio – the words and phrases organized in the layout can convey different types of impressions.
The use of orthographic resources such as punctuation, emojis, capitalization (upper and lower case letters), abbreviations, slang, bold, italics and colors help to reinforce the meaning and voice that communication needs to have. SHORT AND OBJECTIVE PARAGRAPHS People rarely read the commercial emails they receive calmly and completely. Putting ourselves as consumers, as we also receive dozens of these emails daily, we know that after opening an email we will just quickly skim through them to identify something that immediately catches our attention. That's why your email marketing texts should also be brief and concise, presenting the main information clearly and prominently, so that it can be immediately identified when the reader skims the top part of your message. To make this stand out, use text formatting features such as bold, italics, colors, sizes and different font types.