Post by account_disabled on Feb 26, 2024 23:27:13 GMT -5
Multiplying or increasing the number of orders at the restaurant is what every entrepreneur wants. To achieve this, however, it is necessary to have clear strategies and focus not only on sales themselves, but also on opportunities that can come from both the market and the customers themselves. See now, in practice, how to increase sales, revenue and profitability of your business! What will you read in this article? Sell, sell, sell… 5 tips to increase the number of orders in your Restaurant 1 – Create unique differences 2 – Encourage new purchases 3 – Invest in self-service solutions 4 – Track and analyze your orders 5 – Listen to what customers have to say Sell, sell, sell… The success of a restaurant can also be defined by the number of orders, that is, sales over a period. This metric can be measured daily, monthly, every three, six or annually (or however you, the manager, prefer). Monitoring this number closely can reveal how well your establishment's financial health is. It seems simple, doesn't it? More orders = More sales But, in addition to increasing the number of orders, it is necessary to evaluate how these sales are made and, therefore, whether they actually bring more financial results.
The central point here is not just having more volume, but quality sales and happier customers ! 5 tips to increase the number of orders in your Restaurant Ready to get started? So, take the opportunity to check out these tips: 1 – Create unique differences To make your restaurant known you need to have qualifiers capable of gaining this recognition. In general, they are: quality of dishes, service, location, but this can vary depending on what customers consider value. Knowing what these qualifiers and even differentiators are can help attract more customers. And having more customers also means increasing the number of orders. Contrary to popular belief, price is not always Mexico WhatsApp Number List a differentiator. Price is a commercial strategy that needs to be very well evaluated to be sustainable over time. Furthermore, it is necessary to think that any competitor can also reduce the price, thus increasing competitiveness. And in this price war, it's difficult for anyone to win. What sets your restaurant apart needs to be unique and not cheap! Also very focused on what customers prefer. 2 – Encourage new purchases There is a lot of talk about gaining new customers, but there is not always the same concern about loyalty. To increase the number of orders there are at least two possibilities: sell more to the same customers; and/or sell to new customers. In the first situation, customers start to consume more (either in terms of increased revenue or in relation to frequency). The second is to reach new potential customers. In both cases it is necessary to encourage new orders . And this can happen with the use of discount coupons , creating loyalty cards, among other marketing and sales strategies, with the aim of maintaining the current customer base while new customers arrive.
Not to mention, of course, that happy and satisfied customers start to buy more and even refer other people. And so, what was supposed to be just a request for one person, can be multiplied and become more frequent. So, sell now thinking about the next sale! 3 – Invest in self-service solutions As your restaurant grows and in order not to increase your costs at the same rate, you need to think about how to increase operational efficiency. This may include: improve processes and optimize internal flows; reduce waste (food, prints); optimize and invest in new sales channels or solutions for customers to place orders. In this sense, investing in self-service makes ordering easier and makes this experience more attractive. Whether they are in the restaurant or not, consumers can access the digital menu and choose what to order and how to pay. The chances of selling more to the same customer, thus increasing the average ticket , are also greater once consumers get to know and browse the menu. 4 – Track and analyze your orders Knowing what is working, not just in terms of sales volume, is another essential strategy for those who want to sell more and better. Managing orders is, therefore, one of the basic prerequisites for this quantitative and qualitative analysis. If you already apply menu engineering , for example, your sales will already be healthier. However, you need to constantly reevaluate whether this is translating into more orders and more profits. This is because consumer preferences also change over time.
The central point here is not just having more volume, but quality sales and happier customers ! 5 tips to increase the number of orders in your Restaurant Ready to get started? So, take the opportunity to check out these tips: 1 – Create unique differences To make your restaurant known you need to have qualifiers capable of gaining this recognition. In general, they are: quality of dishes, service, location, but this can vary depending on what customers consider value. Knowing what these qualifiers and even differentiators are can help attract more customers. And having more customers also means increasing the number of orders. Contrary to popular belief, price is not always Mexico WhatsApp Number List a differentiator. Price is a commercial strategy that needs to be very well evaluated to be sustainable over time. Furthermore, it is necessary to think that any competitor can also reduce the price, thus increasing competitiveness. And in this price war, it's difficult for anyone to win. What sets your restaurant apart needs to be unique and not cheap! Also very focused on what customers prefer. 2 – Encourage new purchases There is a lot of talk about gaining new customers, but there is not always the same concern about loyalty. To increase the number of orders there are at least two possibilities: sell more to the same customers; and/or sell to new customers. In the first situation, customers start to consume more (either in terms of increased revenue or in relation to frequency). The second is to reach new potential customers. In both cases it is necessary to encourage new orders . And this can happen with the use of discount coupons , creating loyalty cards, among other marketing and sales strategies, with the aim of maintaining the current customer base while new customers arrive.
Not to mention, of course, that happy and satisfied customers start to buy more and even refer other people. And so, what was supposed to be just a request for one person, can be multiplied and become more frequent. So, sell now thinking about the next sale! 3 – Invest in self-service solutions As your restaurant grows and in order not to increase your costs at the same rate, you need to think about how to increase operational efficiency. This may include: improve processes and optimize internal flows; reduce waste (food, prints); optimize and invest in new sales channels or solutions for customers to place orders. In this sense, investing in self-service makes ordering easier and makes this experience more attractive. Whether they are in the restaurant or not, consumers can access the digital menu and choose what to order and how to pay. The chances of selling more to the same customer, thus increasing the average ticket , are also greater once consumers get to know and browse the menu. 4 – Track and analyze your orders Knowing what is working, not just in terms of sales volume, is another essential strategy for those who want to sell more and better. Managing orders is, therefore, one of the basic prerequisites for this quantitative and qualitative analysis. If you already apply menu engineering , for example, your sales will already be healthier. However, you need to constantly reevaluate whether this is translating into more orders and more profits. This is because consumer preferences also change over time.