Post by account_disabled on Mar 4, 2024 22:44:50 GMT -5
Vine, WhatsApp, Tinder, are very different applications that do very different things, most of them social. There is probably nothing that would be of interest to a professional marketer when it comes to working with B2B big data on a daily basis. Surprisingly, there is. While these little phone apps seem simple, what they actually do is the essence of big data marketing —turning a lot of hard-to-quantify inputs into easy-to-understand products (with clearly measurable results). What is the secret to the success of these applications? Below we discuss three ideas for marketers, all applicable to database marketing at all levels. 1. Trade a long questionnaire for a simple action Take Tinder for example . It is an application that allows people to meet strangers who are in a nearby place, for example, at the same gym or in the same bar (what the application does is scroll through the photos of users who give their consent and invite a “drag” to the left or right to indicate approval or no.
Mutual approval frees you to exchange messages and meet. marketing on social apps - Tinder Compare this to the long questionnaires found on many dating sites or, unfortunately, many marketing Ecuador Mobile Number List sign-up forms. When trying to extract even the smallest pre-qualification data from a potential customer, registration forms scare away almost everyone and conversion rates plummet. Hence our first lesson: trade precision for attractiveness by making it easy for potential customers to express interest. The size of the possible sale should not be proportional to the number of fields that must be filled out in a newsletter registration. 2. Try to eliminate the cost fraction Many professionals do not “get” the short messaging application WhatsApp. Apparently it doesn't offer much more than SMS messaging and adds the hassle of a download. marketing on social applications - WhatsApp Mostly young WhatsApp users see it differently.
They have thousands of contacts and manage those lists through social media (not a list of phone numbers). Predictive text for them is not something additional, it is a fundamental human right. WhatsApp messaging uses a web connection which does not affect the user's monthly SMS allocation . That's a huge benefit for anyone on a student budget or studying abroad. These small savings of cash and effort multiplied by many millions of users add to WhatsApp's brand value. So our second lesson is: What little detail can you add that customers will love disproportionately? Maybe it could be a “Call me now” button in your marketing emails instead of a phone number, perhaps an alternative to Captchas, they work but everyone hates them. Look for that bit of effort that can lead to abandonment and eliminate it. 3. Learn the principles of gamification Six second videos? What is the objective of that? This is what Vine does: it allows users to upload and share (very) short videos that they have recorded.